Athleisure
From V-Front Waists to Track Pants, These Trends Are Shaping Activewear
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
Lululemon Pushes Into Sports Performance as CEO Hunt Continues
Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.
Boast Serves Up a New Era for Women’s Tennis Apparel
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
The Best Amazon Prime Day Deals on Fitness & Wellness Products
From recovery staples to high-performance tech gear, ATN rounds up the top fitness and wellness products on sale for Amazon Prime Day 2025.
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
New Luxury Activewear Brand Aims To Raise the Bar on Style
Phyt Lab debuts as a luxury activewear brand merging performance and style, aiming to redefine fitness apparel.
Fitness & Fashion Collide: Sportswear Market on Track for $128B
The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.
Fabletics and Khloé Kardashian Introduce New Leggings with Curve-Enhancing Design
The Kardashian took a hands-on approach to developing the athleisure brand Fabletics' newest workout collection.
Backed by Ex-NFL Star, Sodo Athletic Lab Eyes Premium Men’s Activewear
Former NFL standout Sidney Rice and a team of entrepreneurs are looking to turn Sodo Athletic Lab into the next big thing in activewear.
