How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
A new partnership between AKtiv Solutions and Assault Fitness aims to give facilities an edge over the competition.
Woodway, a high-end treadmill maker, alleges that Assault Fitness has infringed on patents protecting its curved treadmill design.
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