The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Fitness clubs are leaving the vast majority of phone leads without follow-up, highlighting how AI agents can help capture missed opportunities while reducing repetitive work for staff.
How connected systems can help fitness operators improve efficiency, scale and prepare for AI
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.
Jefferson Dafydd, senior advisor at Team Advisory Group, on why integrated commercial intelligence, not AI alone, drives enterprise value in Growth Sports.
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
Chief executive officer David Holz revealed what he described as a “full-body ultrasound machine” called the Midjourney Scanner as part of a new division Midjourney Medical.
The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.
PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
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