Anthony Geisler
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Anthony Geisler, Gary Brecka Launch New Longevity Franchise
Geisler's Sequel Brands is launching the Ultimate Longevity Center in partnership with Gary Brecka and Tony Robbins’ Lifeforce.
Trump Revives Presidential Fitness Test, A Sign That MAHA Might Be Serious About Exercise
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
Calley Means, Anthony Geisler Urge Fitness Industry To Step Up Advocacy Efforts
Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.
Xponential Fitness Shares Climb as SEC Closes Probe Without Action
Xponential Fitness shares jumped after the SEC closed its 18-month investigation with no action, marking a turning point for the franchisor.
Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Mario & Courtney Lopez Join Pilates Addiction Flagship Opening
Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.
Anthony Geisler Joins White House Health Talks as MAHA Report Calls for More Movement
Geisler, the CEO of Sequel Brands, is calling for decisive action to ignite a national fitness movement around the future of public health.
Anthony Geisler Launches Sequel Brands, a New Boutique Fitness Franchisor
Anthony Geisler's new fitness company Sequel launches with four brands, locations across the U.S. and a team of top execs.
Unscripted: Anthony Geisler on His Next Move in Fitness
Anthony Geisler joins the ATN podcast to give his thoughts on the trends shaping fitness, while teasing his much-anticipated next venture.
