Alberto Perlman
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
Zumba, Noom Partner on Fitness Content, Instructor Coaching
Zumba instructors can gain an edge by becoming Noom Mindset Coaches as the dance-fitness brand continues to expand its reach.
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
Zumba To Launch VR Fitness Studio Through FitXR
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
More Than Two Decades On, Zumba Continues To Innovate & Inspire
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
Parting Words From Laurie McCartney
Athletech News shares a conversation we were fortunate enough to have with Laurie McCartney just days before her tragic passing.
Zumba Targets Mobility Gap With CIRCL Class Co-Created by Karate Champ
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology
“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to […]
