AG1

woman unpacks AG1 supplement package

AG1 Doubles Down on Science With ‘Next Gen’ Reformulation

The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.

David Beckham gets interviewed on stage

David Beckham’s Supplement Brand IM8 Bets on Science-Backed Wellness

IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.

Therabody gun for wellness

DTC Wellness Brands Land in Airports

Brands like Therabody and AG1 are taking full advantage of the wellness travel boom, launching airport vending machines.

an image of AG1's new airport vending machine

Green Machine: AG1 Launches Presence at Airports

AG1 is the latest wellness brand to offer its products in airports, targeting health-conscious travelers who are on-the-go.

an image of Kat Cole,

AG1 Is More Than Just a Greens Powder, CEO Says

Marketed as a multivitamin, probiotic and greens powder all rolled into one, AG1 has become one of the world's most popular supplements.

Calley Means and other panelists speak at the Eudemonia conference

Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity

Truemed co-founder Calley Means believes fitness brands can position themselves as key players in the national healthcare debate.

Exterior shot of Hilton West Palm Beach

Eudemonia Launches as Star-Studded Health and Wellness Event 

Coming to West Palm Beach next month, Eudēmonia will feature doctors, social media stars and celebrity personal trainers.

Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd

Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.

an image of AG1 CEO Kat Cole

AG1 Makes CEO Change as Founder Chris Ashenden Steps Down

AG1, formerly Athletic Greens, has named Kat Cole as its new CEO, succeeding founder Chris Ashenden, who has led the brand since 2010.

an image of AG1's signature powder-based product

These Are 5 of the Best Supplements for Longevity

From magnesium to greens powders, these are some of the top longevity supplements to help you live better, longer.