Activewear

woman wears a black Pilates outfit

The Best Pilates Gear For Powering Through Your Next Reformer Class

Our Pilates-obsessed editors have tested out the top activewear & fitness brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon & more.

Lululemon storefront

Lululemon Cuts Full-Year Guidance as Competitors Circle

It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping,

Woman working out

Pvolve, Vuori Deepen Collab with Tour, Retail Products

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

The Top Activewear Trends Spotted at Alo Yoga’s Invite-Only Gym

From Kendall Jenner to trainers to fitness influencers, these 11 Alo trends are what the cool kids are wearing this summer.

Lululemon Well-Positioned Against Activewear Competitors

Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.

Milani Cosmetics Launches Makeup Collaboration With Top US Athletes

Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.

Gymshark ad

Gymshark Looks To Carve Activewear Niche With ‘We Do Gym’ Campaign

Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.

Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest

The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.