SoulBody Opens First Brick-and-Mortar, Blending Fitness, Recovery
The Florida-based brand is looking to merge fitness and well-being for guests, creating a one-stop-shop for whole-body wellness
As consumers continue to seek holistic approaches to wellness to promote health, prevent illness and enhance their quality of life, SoulBody Fitness is opening a brick-and-mortar location to meet the growing demand.
Expected to open in early January 2024 in Fort Myers, Florida, SoulBody Studios will blend signature SoulBody programs like barre, yoga sculpt, low impact interval training and restore with popular recovery treatments like infrared saunas, red light therapy, compression, Pulsed Electro-Magnetic Field (PEMF) and salt therapy.
Yoga, Pilates mat classes and the Total Gym Encompass Reformer will also be added to the practice.
Underscoring its commitment to health and wellness, SoulBody has partnered with Jeff Skeen, CEO of Results Redefined, to integrate medical services by the end of next year to give members a comprehensive approach to overall well-being.
As recovery and wellness trends continue to surge, SoulBody founder and CEO Stacey Seward Vandiver is excited to merge fitness and well-being for guests, allowing for a one-stop-shop for whole-body wellness.
“The average fitness consumer may need multiple memberships to create a diverse schedule of workouts and recovery to achieve a balanced wellness regime,” said Vandiver, who created the SoulBody Fitness concept in 2015. The brand’s fitness programs are implemented in over 200 health clubs and studios.
“I wanted to bring the SoulBody fitness classes the consumer has grown to love, plus proven recovery modalities into one space that creates a sense of community, calm and overall health,” Vandiver said of the brick-and-mortar location. “We have accomplished that with SoulBody Studios.”
Skeen, who owns and operates several healthcare companies aimed at lowering healthcare costs through insurance-based medical, fitness and wellness services, is encouraged by Vandiver’s vision of integrating medical services into the SoulBody business model.
“With health insurance companies moving towards a value-based care model for medical reimbursements, SoulBody Studios will assist our medical groups in improving patient’s health with alternatives to medication and allow the ability to maximize reimbursements to our healthcare providers,” Skeen said
