The functional fitness brand is rolling out Tower 28’s SOS Skincare line across its 30-plus studios, expanding wellness beyond the workout
As Pvolve continues dominating the boutique fitness world, the brand is launching a major collaboration to make wellness a bigger part of the workout experience.
In a partnership with skincare and beauty brand Tower 28, all Pvolve studios nationwide will carry the signature SOS Skincare line for purchase.
Following its ongoing partnership with Solidcore, Tower 28 is cementing a broader fitness strategy, marketing its products for post-workout and on-the-go skincare. The goal is to expand its visibility in locations where skincare is crucial, as sweat, friction and inflammation can irritate skin and trigger breakouts, especially for those with sensitive skin.
Pvolve members can access Tower 28’s signature line at studios and beauty bars, including its SOS Rescue Spray, SOS Gel Cleanser, SOS Recovery Cream and SOS FaceGuard SPF 30.
“At Pvolve, we think deeply about every detail of the studio experience — from the movement in the studio to the moments before and after class. Our studios are designed to feel premium, intentional, and supportive of our members’ full wellness journey,” said Pvolve founder Rachel Katzman. “Partnering with Tower 28 and adding their SOS Skincare to our beauty bars is an exciting extension of that experience, giving our members products that support them beyond the workout.”
Tower 28 is particularly encouraging Pvolve enthusiasts to utilize its Rescue Spray as a quick post-workout skincare option, meant to calm visible redness, irritation and blemish-prone skin when cleansing isn’t immediately possible. The brand’s skincare line has received seals of approval from the National Psoriasis Foundation, National Rosacea Society and National Eczema Association, in addition to being vegan and dermatologist-tested.
The products will roll out across Pvolve’s more than 30 nationwide studios and join its over 50 studios in development when they open, as Tower 28 looks to expand its reach to fitness- and wellness-focused consumers.
Famously aligned with Jennifer Aniston, Pvolve’s strength-based, low-impact functional fitness method has seen steady growth through franchising.
Recently, the brand leaned into the wellness side of its marketing in a partnership with Weight Watchers, appealing to GLP-1 users and those looking to explore weight loss while supporting longevity and strength.
