In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
For most fitness operators, collections is the least appealing part of the business.
Capital is moving steadily into fitness, wellness and health as the category continues to mature into a defined, investable market. For operators and founders within the industry, this growth is well understood. Less visible is the volume of early-stage investment activity now shaping where capital is being allocated.
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
Pilates has expanded into a global, multi-format category that now sits at the intersection of performance, longevity, rehabilitation and preventative health. Reformers dominate studio floors, hybrid classes blend strength and Pilates principles, and a broader, more diverse population is stepping into studios with higher expectations than ever before.
In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective
By prioritizing operational consistency and efficiency, brands can focus on delivering an experience that keeps members coming back
WellSystem offers two equipment editions, building on its heritage in automated massage, each with zero compromise
Most gyms and studios invest heavily in what happens inside a class. They refine programming, hire great coaches, and dial in equipment, playlists, lighting and layout. All of that matters. But when it comes to retention, what happens before and after class matters just as much — if not more.
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