For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.
D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming
Consumer expectations are shifting fast. Today’s members want experiences that are more personal, connected and holistic, and operators across the fitness and wellness spectrum are racing to keep up.
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Lockers aren’t the first thing you think of when designing a gym. But they might be the first — and last — thing your members touch and remember.
Many franchise operators work to drive growth by focusing on acquisition — signing up new members, opening new locations and expanding market share. But in today’s saturated fitness landscape, the real growth engine includes a focus on retention.
In the fitness and wellness space, a lot of attention is paid to equipment – the quality, versatility and durability. But comparatively little focus is given to one of the biggest aspects of any gym or studio: the flooring. This despite the vital role it plays in design, aesthetics and safety — and the major...
Strength training is no longer a niche offering — it’s a core part of what today’s members expect. But building a strength zone that supports a full range of lifters, movements, and training styles can be a challenge, especially when space is limited.
The boutique fitness market is more crowded than ever — and increasingly indistinguishable. While many brands compete on intensity, novelty or aesthetic promises, Pvolve is redefining the category with a model built on science, longevity and measurable results. It’s not just another franchise, it’s a blueprint for how evidence-driven wellness can scale profitably.
These days, gymgoers know exactly what they’re looking for, whether it’s the workout itself, the results they garner or the vibe of their surroundings. The gyms that can deliver on that trifecta are more likely to attract more members for longer. But knowing what needs to be done is a far cry from understanding how...
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