Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
Wellness has long been promoted as a pursuit — something to optimize or perfect. But beem®, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand’s philosophy is simple: wellness should feel good, not like work.
Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged. As Bianca Sengos, Founder of Rainbow Sounds, puts it, “As we see and feel this shift, it seems evident that self-care...
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Racquet sports aren’t just having a moment — they’re rewriting the playbook for participation, retention and member engagement across the fitness and club industries.
Hapana helps operators master the complex junction of digital and in-person offerings with tech that unifies systems and insights to grow
Matrix’s latest additions to its strength training equipment portfolio has everything users and operators are after
Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results
Seven years ago, Brian Trainor walked into an F45 Training class in New York City with no expectations and walked out with a new direction for his life. He’d recently left a career in finance and healthcare and wasn’t sure what would come next. What he did know was movement. Sports teams, training rooms, locker-room...
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