Part of a continued mission to reinvent itself post-pandemic, Peloton is launching an AI-powered personalized workout system, upgrading its entire hardware portfolio and leaning into wellness partnerships
Peloton is relaunching itself into a new chapter. Today, the connected fitness giant unveiled Peloton IQ, an AI-powered personalized coaching system, alongside the Peloton Cross Training Series, which acts as a full refresh of the brand’s equipment portfolio.
CEO Peter Stern framed the moment as a relaunch, not an upgrade.
“We’re doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine,” Stern said. “With Peloton IQ, we’re introducing a new level of intelligent personalization to become the ultimate partner in our members’ wellness journeys.”
AI-Powered Personalized Workouts
Peloton IQ demonstrates the company’s investment in personalization, one of the biggest trends in the fitness landscape. Available immediately across all Peloton connected devices, the system uses artificial intelligence to analyze workout history, wearable data from Apple Health, Fitbit, and Garmin, and real-time performance to deliver dynamic recommendations.
Features include adaptive weekly workout plans, performance estimates that help members set data-driven goals and detailed progress insights delivered through weekly summaries. On Peloton equipment, Peloton IQ provides real-time form correction, self-paced strength workouts and an AI-powered workout generator.
“Our advantage is pairing intelligent software with premium hardware,” said Peloton’s chief product officer Nick Caldwell. “While others can offer generic AI workouts or insights derived from incomplete data sources, Peloton IQ and our new Cross Training Series together deliver a more advanced take on AI personal coaching.”
Jen Cotter, Peloton’s chief content officer, underscored that the technology is only half the story. “Our job is also to make sure Peloton still feels like Peloton,” Cotter told Athletech News. “Fun where it should be, surprising where it needs to be, motivating every time.”
Hardware Overhaul
Wednesday’s announcement also included a hardware overhaul that the brand is calling its Cross Training Series.
For the first time in its history, Peloton has refreshed its entire lineup with five new connected fitness devices: the Cross Training Bike, Bike+, Tread, Tread+ and Row+.
Each device comes with upgraded processors, enhanced connectivity and a new swivel screen that supports seamless transitions into strength, yoga, Pilates and meditation, demonstrating the brand’s serious investment in cross-training.
The premium plus line, Bike+, Tread+ and Row+, has added features such as a built-in movement-tracking camera for real-time form feedback, rep tracking and suggested weights.
Caldwell told ATN that the company listened closely to members and saw an opportunity to expand beyond cardio into full cross-training.
“We haven’t released new hardware in a while, so we are refreshing the entire hardware lineup,” he explained. “We have six million members, and using AI, we can offer every one of those members a one-to-one relationship.”
Other upgrades include Sonos-tuned speakers, hands-free voice control, an integrated three-speed fan and, for cyclists, a redesigned comfort saddle and optional phone tray. Products are available now on Peloton’s website, select retailers like Amazon and Dick’s Sporting Goods and, starting October 2, Johnson Fitness & Wellness.
The relaunch also includes broader wellness partnerships. Peloton and the Hospital for Special Surgery will co-develop programming focused on injury prevention and recovery, while Halle Berry’s Respin Health is collaborating on an eight-week program to support women navigating perimenopause through postmenopause.
Peloton is also expanding its partnership with Hyrox, the fast-growing global fitness competition. In a notable acquisition, Peloton has also added Breathwrk, a leading breathwork app, to its ecosystem, giving members access to clinically backed breathing exercises for stress reduction, sleep and focus.
A New Start?
The relaunch also comes as Peloton continues to wrestle with the shadow of its pandemic-era boom and bust.
During COVID, the company couldn’t produce bikes fast enough, but by 2021, warehouses were overflowing with unsold equipment. Last month, a federal appeals court in Manhattan revived claims that Peloton and several former executives misled investors about excess stock and weakening demand.
While most of the allegations were dismissed, the court found three disclosures that could plausibly cross the line, sending the shareholder lawsuit back to district court. Peloton’s leadership is betting that its AI-powered relaunch, broader wellness strategy, and reimagined hardware portfolio could reset the narrative for investors and members.
The connected fitness giant is deepening its community features with Teams, member-led and instructor-led groups centered on themes like cross training, menopause health and Hyrox. It also introduced Club Peloton, a recognition program that rewards consistency and variety in workouts.
To support these expanded offerings, Peloton will adjust membership pricing in October: All-Access will rise from $44 to $49.99, App+ from $24 to $28.99, and App One from $12.99 to $15.99.
