Fitness Peloton Claims ‘Boring’ NordicTrack Maker Copies Fitness Program Staff Editor May 19, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Peloton Interactive Inc. filed a lawsuit claiming NordicTrack maker Icon Health & Fitness Inc. copied its interactive fitness programs and lied in advertising to undercut a more popular rival.Icon Health has “attempted to free ride off Peloton’s innovative technology” by integrating patented features that make archived classes seem “live” to users and a way to let two people in different locations access the archived class and compete against each other in real time, Peloton claims.Peloton shares have reached record highs this year as people stuck at home during the pandemic look for ways to stay in shape. Even before going public last year, the company said, there had been a surge in copycats that want to mimic the experience of “live” classes on demand… READ MORE @ BloombergPeloton Interactive Inc. filed a lawsuit claiming NordicTrack maker Icon Health & Fitness Inc. copied its interactive fitness programs and lied in advertising... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: NordicTrack Peloton
