No Days Off Premium Water Gets Investment To Expand Across US
Already a hit in Florida, clean water brand No Days Off will look to scale in the Southeast and then throughout the country
No Days Off Premium Water, a high-end canned water brand created by Legacy gym founder Manning Sumner, has received a strategic investment from 9.58 Ventures as No Days Off looks to expand its distribution across the Southeast and other key markets in the United States.
Since launching in 2023, No Days Off has already become popular in its home state of Florida, signing a partnership as the official premium water brand of the Miami Heat and the NBA team’s arena, Kaseya Center.
The brand sells water that’s purified through reverse osmosis and then re-fortified with a proprietary blend of essential minerals including calcium, magnesium and potassium. No Days Off water comes in 8.4-ounce and 16-ounce aluminum cans to avoid plastic waste, with still and lightly sparkling options available.
According to Sumner, No Days Off differentiates itself from competitors in the premium water space due to its high-quality filtration process and smooth taste.
“It’s almost impossible to get good water now because most of the premium brands are coming from mountains, lakes, rivers and wells, and our world is polluted, unfortunately,” Sumner told Athletech News, contrasting those sources of water with No Days Off’s use of reverse-osmosis purification.
“We’re truly revolutionizing the premium water space with our process: it’s a seven-step, reverse-osmosis process that takes it down to the one micron, and then we hit it with tunnel pasteurization and ultraviolet light,” he added. “It took us about two years to develop our proprietary blend of essential minerals that go back in the water for function and taste.”
No Days Off is currently available in retailers across Florida and nationwide through Amazon, Walmart.com and TikTok Shop. With the new investment, the brand plans to grow its distribution network, including launches in retailers across the Southeast and eventually, in Texas and California.
9.58 Ventures, an early-stage investment fund founded by Fred Toney and Omar Sillah along with NBA coach David Vanterpool and NFL player Deion Jones, will support No Days Off with growth capital and intellectual resources to help the brand scale. The firm has made a handful of investments so far, including Skinny Dipped, a brand that sells low-sugar snacks including chocolate-covered nuts.
Terms of 9.58’s strategic investment into No Days Off couldn’t be disclosed at this time, but the firm says capital won’t be an issue as the premium water brand looks to scale.
Toney believes No Days Off has what it takes to conquer the premium water space, pointing to the quick success Sumner’s brand has had scaling throughout Florida.
“They’ve proven the brand, the product and the distribution in Florida,” Toney told Athletech News. “Now it’s just rolling the playbook out through other states.”
The market for clean hydration is heating up, with brands like Key and Maurten recently reeling in million-dollar funding rounds as athletes and everyday fitness enthusiasts seek beverages that can fuel high performance.
“We’ve invested in some very successful health and wellness companies,” Toney said. “The best thing you can do for your health is drink a lot of high-quality water; everybody in the country is dehydrated.”
Sumner, who also runs a successful, multi-location gym brand in Legacy (“No Days Off” has long served as the brand’s official motto), believes the timing is right for premium water to take off in America.
“We’re hitting a perfect storm,” he said. “We’re selling sustainability, hydration and wellness, and we’re heading into a world that needs them.”