Mitsubishi HC Capital Bolsters Fitness Franchising Options
The specialty finance company supports in-person fitness and wellness franchisors with flexible financing solutions
Mitsubishi HC Capital America, the largest non-bank finance service company, is expanding its fitness-focused franchise solutions into brick-and-mortar health and wellness franchises, including recovery and sports performance. The specialty finance company is also increasing its sales team with franchise expertise as it looks to push into other franchise areas.
“We’ve been very successful in the fitness vertical and are excited to bring our 100% financing solutions to other franchise brands,” said Carolyn Collins, fitness franchise vice president of sales for Mitsubishi HC Capital America. “The combination of our financing capability with our franchise expertise and consultative approach has really driven customer relationships, especially with multi-unit franchisees.”
Brick-and-Mortar Is Back
Mitsubishi HC Capital America says its fitness franchise portfolio has tripled in annual volume since 2020, with over 14 national franchisor relationships and nearly 500 franchise and independent business customers funded.
While many club and gym owners look to integrate digital fitness offerings into brick-and-mortar locations, Mitsubishi HC Capital America firmly believes in-person fitness is fortified. In turn, the finance company says it’s more important than ever that a fitness operator offers a facility with state-of-the-art equipment, amenities and space.
Mitsubishi’s franchise division offers a total financing solution that encompasses 100% financing for tenant improvements such as construction, signage, lighting, equipment, opening inventory and business needs to meet brand standards. The finance solutions provider says it can update existing gyms or fill a new facility with equipment, recovery zones, lockers and more. Clients are provided with flexible options such as six-month post-opening deferrals and financing promotions throughout the year.
Many of Mitsubishi HC Capital America’s franchise business has originated from its relationships with equipment manufacturers and vendors.
“As an approved lender, we provide funding for equipment orders, which eliminates the need for upfront payment by franchisees,” Collins said. “Our backing is also a value-add for franchisors that allows them to grow their brand.”
