Studio Yet lands on Melrose Ave for three weeks with a roster of elite trainers and a mission to fund a local running nonprofit
Lululemon is diving into the experiential-retail arena with a workout studio that disappears in three weeks.
The apparel giant opened Studio Yet this week at 8175 Melrose Avenue in Los Angeles, turning a pop-up space into what Lululemon describes as a high-performance sanctuary for the modern athlete.
The concept runs through March 7, offering drop-in fitness classes starting at $40, with 100% of proceeds going to BlacklistLA, a Los Angeles nonprofit that combines running and wellness.
The class roster features trainers with serious industry credibility, including AARMY founder and CEO Akin Akman, Pvolve’s Dani Coleman, Korey Rowe, Shannon Nadj, Melania Antuchas and Kirk Myers. A schedule can be found here.
It’s a pointed move for Lululemon, which has spent several years expanding beyond apparel into fitness content and wellness experiences, most notably with its 2020 acquisition of the at-home fitness platform Mirror, which it sunset in 2023.
Pop-up fitness studios aren’t new for the activewear giants. Nike and Adidas have both run similar activations, but the charitable component distinguishes Studio Yet from a pure brand-awareness play.
On the activewear front, Lululemon has faced a challenging stretch in recent quarters, wrangling with tariffs, increased competition from brands like Vuori and Alo Yoga and a fresh bout of see-through leggings drama that resulted in its “Get Low” collection being temporarily pulled from its North American website last month after customers complained the fabric wasn’t squat-proof.
And if that weren’t enough, the leggings giant is still searching for a permanent CEO. Calvin McDonald departed his leadership role earlier this year, leaving the activewear company in the hands of interim co-CEOs Meghan Frank and André Maestrini. In the meantime, McDonald is serving as a senior advisor through the end of March while the board conducts its CEO search.
In its Q3 2025 earnings, Lululemon reported revenue of $2.6 billion, up 7% year-over-year, while its international business posted an even stronger performance, with revenue up 33% and comparable sales rising 18%.
It’s an area to watch, considering Lululemon plans to expand its international presence this year via franchise partnerships, bringing the brand to Greece, Austria, Poland, Hungary and Romania with partner Arion Retail Group, as well as to India in partnership with Tata CLiQ.
