Lindora Inks Multi-Unit Franchise Deals Across US
Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services
Xponential Fitness’ entry into the market-disrupting metabolic health franchising space is off to a strong start, with the boutique fitness and wellness franchisor announcing a slew of multi-unit license deals to expand Lindora across the United States.
The metabolic health clinic has had a stronghold on the Southern California market with 30 locations (and one in Monroe, Washington) but will now enter new markets in Dallas, Boise, Idaho, Rochester, Buffalo, Atlanta, Chicago and Portland (Oregon), inking multi-unit license agreements in those markets.
Xponential acquired Lindora late last year, expanding beyond its core boutique fitness offerings such as Club Pilates and StretchLab. The chain of metabolic health clinics takes a holistic approach to wellness beyond GLP-1s, offering hormone replacement therapy, IV hydration, Zerona Z6 Cool Laser treatments and meal plans. The franchise brand’s chief medical advisor, Dr. Amy Lee, is triple-board certified in internal medicine, clinical nutrition and obesity medicine.
The franchise has attracted new owners from various industries, which Xponential says shows Lindora’s mass appeal as an investment opportunity and power as a franchise brand.
“We are thrilled to offer health-minded entrepreneurs the opportunity to become part of the Lindora family,” said Lou DeFrancisco, president of Lindora. “The brand’s proven approach to metabolic health and wellness, paired with the support and expertise of Xponential, will set our franchise partners up for success in delivering impactful solutions that empower individuals to live healthier lives while addressing the growing consumer demand for comprehensive health and wellness offerings.”
As it looks to scale Lindora, Xponential recently welcomed Martin Balcaitis, the former chief marketing officer of StretchLab and Body Fit Training (BFT) back to serve as senior vice president of operations for the metabolic health brand.
Wellness Wars?
Consumers may be shrinking in size, but the metabolic health, med spa and longevity space is rapidly growing.
Lindora faces equally formidable competitors in brands like Restore Hyper Wellness, which plans to open hundreds of new locations over the next five years and provides similar therapies, including GLP-1s. Serotonin Centers is also gaining ground, with 100 franchises open and in development.
Last fall, luxury fitness and lifestyle operator Life Time launched Miora, a medical wellness and longevity clinic that will offer GLP-1s along with other services. Life Time founder and CEO Bahram Akradi calls the space a “huge opportunity” for the brand.
Life Time competitor Equinox just partnered with Functional Health, a longevity-focused health-tech startup, to offer personalized lab tests for members. The exclusive partnership will see expert Equinox trainers develop specialized programs for members based on their unique biological profiles.
Julia Klim, Equinox vice president of strategic partnerships, says the new collaboration reflects the brand’s commitment to healthspan and longevity services.
“This partnership represents a new era in personalized, performance-driven health, integrating the highest standards in personal training with cutting-edge research and data across nutrition and regeneration,” Klim said.
