Finance Incoming CrossFit CEO Eric Roza has Signed a Contract to Buy 100% of the Fitness Company Staff Editor Published: July 25, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Eric Roza, the incoming CEO of global gym brand CrossFit, has officially signed a contract to buy 100% of the company from founder and former CEO Greg Glassman for an undisclosed price, Roza announced on Friday. Roza said he’s buying CrossFit with the help of Berkshire Partners, a Boston-based investment firm. Both Roza and Berkshire Partners declined to comment on the… READ MORE @ Business InsiderEric Roza, the incoming CEO of global gym brand CrossFit, has officially signed a contract to buy 100% of the company from founder and former... Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:CrossFit Greg Glassman