Gyms Have a Plan to Get Americans Working Out Again

For the $94 billion fitness industry to stay afloat amid the widespread closures of core bricks-and-mortar studios and gyms, it’s has had to pivot, relying more heavily on virtual connectivity for community and revenue. For studios operating in New York and New Jersey, the time to reopen has finally come. Governors Andrew Cuomo and Phil Murphy have approved the reopening of fitness studios.

Regardless of state approvals, fitness brands like Equinox — which closed all club and showroom locations in mid-March — are not rushing back into… READ MORE @ CNBC