Fitness Industry: Innovative Ideas and Digitalization Are in Demand
In the German fitness industry, the signs are pointing towards digitalization and consolidation: Deloitte presented interesting figures for the fitness market at the ISPO Re.Start Days. The industry has to reinvent itself because of corona.
The fitness industry has been hit by severe turbulence due to the Corona Pandemic. “We are experiencing a consolidation in the European market. Chains are taking market share from individual companies and this development has been accelerated by Corona”, says Stefan Ludwig.
At the ISPO Re.Start Days, the head of the Deloitte Sports Business Group in Germany presented current figures from a survey of fitness companies in this country.
According to this, 25 percent of the companies surveyed feel their existence… READ MORE @ ISPO