As diagnostics scale and midlife health takes center stage, Eudēmonia reflects a wellness movement now reaching well beyond early adopters, with 5,000 people attending the summit last weekend
Longevity as both a concept and a goal may have once been reserved for those in the know — people who followed strict protocols and invested in emerging tech.
But if Eudēmonia Summit proved anything this year, it’s that the conversation is widening fast, drawing a record number of attendees looking to engage with longevity for themselves.
This year, the second-ever Eudēmonia Summit drew 5,000 attendees, many of whom participated in on-trend modalities such as cold plunging, guided breathwork, hyperbaric oxygen, contrast therapy, cryotherapy and full-body Function MRI scans.
The three-day gathering, which wrapped its 2025 event this week in West Palm Beach, Florida, has quickly become one of wellness’ most influential meet-ups, drawing speakers like neuroscientist and “Huberman Lab” podcast host Andrew Huberman, Function co-founder Mark Hyman, actress and Respin founder Halle Berry, biohacker and Upgrade Labs founder Dave Asprey and former pro beach volleyball player-turned wellness expert Gabby Reece.
The interest tracks with new Global Wellness Institute data showing the wellness economy reaching a staggering $6.8 trillion and all sectors now exceeding pre-pandemic levels.
Eudēmonia founder and CEO Sean Hoess tells Athletech News that this year signals a shift in who wellness is for.
“Last year felt more like an event for mavens — for the people already deeply on the path,” he said. “This event felt like an event for anyone with an interest in health and well-being. There is such hunger to share in our community, both on the B2C side and on the B2B side.”
The summit’s speakers echoed the broadening of wellness culture, with topics spanning longevity, neuroscience, supplementation, fitness and gut health and more. Berry used the stage to push midlife health and menopause into the center of the longevity conversation.
“Menopause, longevity and midlife health are not optional topics — they are the new frontier of empowerment,” she said.
The summit’s speakers echoed the broadening of wellness culture, with topics spanning longevity, neuroscience, supplementation, fitness and gut health and more. Berry used the stage to push midlife health and menopause into the center of the longevity conversation.
“Menopause, longevity and midlife health are not optional topics — they are the new frontier of empowerment,” she said.
Berry’s platform at the summit stretched beyond celebrity influence. Throughout the weekend, she joined a live podcast recording of “Sex With Emily,” discussed gut health and metabolic strength and closed the event with Hyman in The Second Act, a keynote conversation on protocols for redefining midlife.
And just as today’s health consumer is always looking to make small tweaks and improvements, Hoess sees room to refine the experience for future events while recognizing some key wins from this year.
“I think we have to create more space for people to experience the expo,” he said. “I’d like to simplify scheduling and allow more casual attendees an easier entry point. We also made huge strides in the on-site food, but I think there’s even more to be done.”
The wellness-tech showcase he referenced, Exposōme, featured nearly 140 brands (including Ammortal, Aescape, BrainTap and Pulse PEMF) and more than 60 talks, offering a look at the tools and technologies driving consumer health forward.
He also hopes to expand evening programming next year because, as he put it, “our community just wants to hang.”
Hoess sees the summit eventually expanding beyond the U.S., but for now, he says West Palm Beach is exactly where it needs to be.
“The city is growing as quickly as we are,” he said, pointing to partners like Related Ross and Discover the Palm Beaches. “They’re as committed to turning Palm Beach County into a global hub for health and wellness as we are. Imagine a week of topical B2B events leading into the world’s largest consumer health gathering… and you won’t have to imagine for long.”
