Fitness CrossFit CEO’s George Floyd Tweet Causes Reebok, Athletes, and Gyms to Drop Partnerships Staff Editor June 8, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in CrossFit Games champ Rich Froning condemned the comments, calling them divisive. Brands, gyms, and athletes are ending their affiliations with CrossFit after CEO Greg Glassman tweeted an insensitive remark about George Floyd and the current Black Lives Matter protests happening around the country. On June 4, the Institute for Health Metrics and Evaluation tweeted a statement which called racism and discrimination “critical public health issues that demand an urgent response.” In his June 6 response to the tweet, Glassman replied “It’s FLOYD-19.” Glassman’s tweet refers to George Floyd, a black man who died on May 25 when a police officer knelt on his neck for over 8 minutes. Members of the CrossFit community immediately took issue with the tweet…. READ MORE @ Men’s Health Additional Coverage: Reebok And Athletes Cut Ties With CrossFit Over Founder Greg Glassman’s George Floyd Tweet Chandler Smith, Noah Olsen and Kristi Eramo O’Connell Boycott 2020 CrossFit GamesCrossFit Games champ Rich Froning condemned the comments, calling them divisive. Brands, gyms, and athletes are ending their affiliations with... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: CrossFit CrossFit CEO Greg Glassman Reebok
