Fitness CrossFit CEO Greg Glassman resigns after offensive George Floyd and coronavirus tweets Staff Editor June 10, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Fitness program lost key partnerships, endorsements and the business of hundreds of affiliated gyms around the world after Glassman tweets The founder of the US fitness brand CrossFit will step down from his position as CEO following a disastrous few days that have seen the fitness program lose key partnerships, endorsements and the business of hundreds of affiliated gyms around the world. The move comes after a pair of offensive tweets by Greg Glassman. On Saturday, in response to a tweet from the research centre Institute for Health Metrics and Evaluation, which stated “Racism is a public health issue”, Glassman tweeted “It’s FLOYD-19”, in reference to the police killing of George Floyd, whose death has sparked a global protest movement. He went on to say “Your failed model quarantined us and now you’re going to model a solution to racism? George Floyd’s brutal murder sparked riots nationally. Quarantine alone is ‘accompanied in every age and under all political regimes by an undercurrent of suspicion, distrust, and riots.’ Thanks!’”… READ MORE @ The GuardianFitness program lost key partnerships, endorsements and the business of hundreds of affiliated gyms around the world after Glassman tweets... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: CrossFit Greg Glassman