CrossFit CEO Greg Glassman apologized for an insensitive tweet about George Floyd, who died at the hands of Minneapolis police, saying that he “made a mistake by the words I chose.” That was too little too late for sports gear maker Reebok, which said over the weekend it’s ending a partnership with CrossFit following the tweet, while some gyms said they would end their affiliation with the workout brand.

The issue started on Saturday when the Institute for Health Metrics and Evaluation, a research center, tweeted, “Racism and discrimination are critical public health issues that demand an urgent response,” along with the hashtag #BlackLivesMatter. 

Glassman responded: “It’s Floyd-19.” – READ MORE @ CBSNEWS

Tags: