Wellness

a patient working with Preamble and The Village Health Clubs and Spas

Preamble & Village Health Clubs & Spas Launch Vitality Program

Preamble has partnered with Arizona's Village Health Clubs and Spas with a four-month vitality program focusing on prevention.

Life Time cold plunge

Life Time Adding Cold Plunges to 70+ Clubs

Life Time, the luxury athletic country club operator, is adding cold plunges to more than 70 of its clubs nationwide.

an image of a fitness center within a building

Building Wellness: The Trends Influencing Real Estate

Athletech News spoke to LIVunLtd CEO Lisa Kendall about the trends that are driving the fitness and real estate space.

an image of a woman reading in bed/health and wellness

What’s Defining Wellness in 2025? Here’s What 5 Experts Say

Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.

AI

AI in Fitness & Wellness Set To Hit $34.73B by 2031, Report Finds

A new market report finds that AI in fitness and wellness is projected to hit $34.73 billion by 2031, with North America poised to dominate.

women do yoga overlooking mountains

The Future of Wellness Is Offline, Experts Say

From digital detox retreats to social bathhouses, experts foresee a rise in wellness experiences that trade phones for personal connection

Formula One driver Charles Leclerc posing with Eight Sleep hub

F1 Driver Charles Leclerc Joins Eight Sleep As Investor

Pro driver Charles Leclerc has partnered with Eight Sleep, joining 300+ pro athletes using the brand’s smart sleep technology.

Person screening another on a device

The Gym as a Clinic: Fitness Facilities Embrace Health & Longevity

With barriers to traditional healthcare on the rise, fitness facilities are emerging as essential players in preventative health

Equinox Hotels Puts a Luxe Spin on Perimenopause & Menopause

Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.

a dinner plate with a frown

MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets

MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.