Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
bluSonil now has its own brick-and-mortar studio, with the opening of its flagship location in Scottsdale, Arizona.
We've rounded up the best self-care gifts for fitness and wellness enthusiasts, including workout gear, recovery tools, skin care and more.
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
With versatile, science-backed recovery tools, Bon Charge helps people stay grounded through the year’s most overstimulating stretch
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
A new Ro survey shows GLP-1 stigma falls when people know someone taking the medication, suggesting personal ties are driving acceptance.
Les Mills and ukactive are urging the healthcare and fitness sectors to promote strength training and adequate protein intake for people taking weight-loss drugs.
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