Tech
Oura Signs Licensing Agreements With Smart Ring Rivals Following ITC Ruling
The Finnish wearable company has signed new agreements with RingConn and Omate, aiming to establish clearer intellectual property standards in […]
Hyrox Taps One FIIT To Scale In-Gym Training Tech
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.
Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner
For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.
Protecting Profit & Powering Loyalty with Promotion Vault
Promotion Vault founder Brian Mitchell is helping the fitness industry boost retention and revenue without ever offering a discount.
The Hidden Goldmine: Why 90% of Fitness Leads Aren’t Really ‘Lost’
Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators
Oura’s $11B Valuation Signals Investor Confidence in Preventive Health
Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
