Tech

Crunch Fitness Debuts Hand-Swipe Entry Tech From Amazon

The popular fitness franchise has made it easier than ever for its members to get into Crunch clubs and start their workouts.

How Fitness Businesses Can Use Music To Drive Engagement

A fitness business can have killer equipment, motivating instructors and the best content, but if the music is drab, it won’t be a hit.

People using EGYM equipment

Most Gyms Have Yet To Fully Embrace Digital Tech, EGYM Finds

The global fitness industry has work to do when it comes to digitizing equipment, marketing and member acquisition, an EGYM white paper found.

Oura, Talkspace Partner To Merge Sleep Data & Mental Health

Oura and Talkspace have partnered to give users new ways to share their personalized sleep data with licensed therapists.

Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content

Keepme Creator uses AI to understand a brand's tone and voice in order to develop authentic blog posts, social media content and emails.

woman wears a Garmin venu 3

Garmin Unveils Venu 3 Watches, Prioritizing Accessible Health & Fitness

On top of fancy tech, Garmin’s new smartwatches offer fitness insights and accessibility features for every type of athlete.

John McEnroe Tennis Academy Unveils Eye-Tracking Fitness Wearable

FalconFrames is a neuro-visual wearable that coaches athletes on where to focus their eyes during training.

OPEX Hires TrueCoach Founder Casey Jenks To Lead CoachRx

Jenks created TrueCoach in 2015 after noticing the need for software that could help fitness coaches streamline their workflows with clients.

FlexIt Named Fastest-Growing Digital Fitness & Wellness Company in the U.S.

FlexIt, a platform that offers virtual, one-on-one fitness and wellness coaching, ranked #140 on the 2023 Inc. 5000 list.

Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started

Meta noticed something interesting about the VR games people were playing on Quest devices: they were helping them get into better shape.