Tech

woman smiles while wearing an Oura ring

Oura Commits to Women’s Health

Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.

iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach 

iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support. 

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Myzone Ecosystem Now Available on Smartwatches  

Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.

Anytime Fitness Drives Revenue With Personal Training Tech

A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.

How Fitness Franchise Brands Can Win the Global Expansion Game

Fitness franchises should be operating as if they want to expand globally from the jump, argues Jarron Aizen, CEO of software platform Hapana.

ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand

ClubReady's software powers fitness brands of all sizes, from big-name franchises to single studios eyeing growth.

Xplor Enters UK Boutique Fitness Market, Eyes More Expansion

Xplor Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond.

Myzone Hires New CEO Amid International Push

Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone.

3DLook Launches AI Body-Scanning Tech for Fitness Apps

3DLook has launched FitXpress, the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses.