Tech
Ergatta Adds Coach-Led Rowing Classes From CityRow
Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing.
Xplor Launches Gamification Tools for Boutique Fitness Studios
The gamification features include in-studio challenges and in-app goal tracking, designed to help boutique fitness brands build community.
Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms
Crunch Fitness is enlisting the fit tech startup to elevate its indoor cycling class experience with music and attendance-boosting strategies.
World Gym Uses Tech To Grow Beyond Bodybuilding Roots
World Gym VP/Marketing Tom Dievart shares how the global gym chain is leveraging technology to enhance the member experience.
Oura, Circular Settle Patent Fight With Royalty Fee Deal
Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.
Amalgama Bridges Fitness & Tech With User-Centric Solutions
Amalgama partners with fitness brands to integrate existing platforms, creating efficient and effective digital wellness solutions.
Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
The Future of Fitness Tech Is 3D, Says Fit:match
Originally created for the fashion and retail space, Fit:match sees a massive opportunity to bring 3D body scanning to the fitness industry.
Life Time Adds AI to App, Eyes Personalized Fitness Recommendations
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Apple Makes Fitness Intentions Clear With Latest Watch Updates
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.
