Tech
Les Mills, Ultrahuman Partner on Personalized Workouts
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Myzone on Why Social Fitness is More Powerful Than ‘Community’
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Demand for Wearables Is Rising Fast, Search Data Confirms
Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest […]
Vitronic’s 3D Body Scanning Machine Makes Its US Gym Debut
Vitronic has launched BodyLoop, its 3D body scanner, at Legacy Sports Complex in Milton, Georgia, marking its North American debut.
Whoop-PSG Deal Marks Wearable Maker’s Biggest Sports Push Yet
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Hyrox Targets Independent Gyms With New Wodify Deal
Hyrox has partnered with Wodify to deliver official training programming to more than 5,000 independent and boutique fitness operators.
Google Readies Screenless Fitbit Band To Rival Growing Whoop Craze
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Hapana Kickstarts Growth with Friends & Family Membership Capabilities
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
Xplor Rebrands Following Merger, Makes Eight-Figure AI Investment
Xplor Technologies has closed its merger with Clubessential Holdings, backing the launch with new branding and a big-time investment in AI.
