Nutrition
KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition
KZ Provisioning and Aramark Sports & Entertainment will expand athlete access to personalized, nutrition-focused meals for peak performance.
Macrostax Brings Custom Nutrition to Gyms & Studios
With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans.
Doctors Weigh In on the Longevity Boom
Athletech News speaks with three doctors to explore what truly promote longevity in today's stressful world.
Keurig Dr Pepper Acquires Ghost for $1B+
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
January AI Adds Photo Scanning for Instant Meal Nutrition Insights
January AI, a metabolic health app, has released several new features, including the ability to glean nutriton information from a photo.
MacroAi App Debuts with Diet Score Feature
MacroAi, a new fitness and nutiriton app, gives users a diet score and macro targets to ensure they hit their health goals.
BioSteel, PWHL Star Kristen Campbell Partner to Promote Clean Hydration, Elite Performance
BioSteel is expanding its commitment to women’s sports by partnering with one of the world's top hockey players.
The Crucial Connection Between Nutrition, Hormonal Health and Fitness
Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.
Armra Enters Sprouts with Colostrum Products
Armra, a physican-founded wellness brand selling colostrum-based products for health, has named Sprouts as its first retail partner.
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.
