Global healthy eating platform Lifesum has rolled out an AI-powered meal scanning feature that takes the hassle out of nutrition tracking.
Plant-based sports nutrition brand Vega has revamped its packaging and formula to appeal to athletes and active lifestyle enthusiasts.
Athletech News spoke with several leading health experts to uncover what’s driving the future of wellness in 2025.
Pro driver Charles Leclerc has partnered with Eight Sleep, joining 300+ pro athletes using the brand’s smart sleep technology.
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Elderberry juice, known for immune support, may also aid weight management by improving gut health, glucose tolerance and fat metabolism.
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
The fitness and nutrition platform has partnered with the blood analysis brand to offer a comprehensive ecosystem for men’s health.
Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
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