Nutrition
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Kim Kardashian Joins Functional Energy Drink Brand Update as Co-Founder
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
THC Drinks Enter the Sports-Performance Category
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Longevity Expert Dr. Peter Attia Steps Down From David Protein After Epstein Links
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks’ Protein Rollout Is Paying Off, With More Healthy Options To Come
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
Shohei Ohtani, Syncron Look To Reframe Performance in the Functional Beverage Market
Syncron, a caffeine-free performance beverage brand produced in collaboration with Dodgers star Shohei Ohtani, is riding the clean nutrition wave.
