Nutrition

Starbucks barista hands a man a drink

Starbucks’ Protein Rollout Is Paying Off, With More Healthy Options To Come

Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.

woman prepares a fiber-rich smoothie
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Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber

From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.

Syncron beverages

Shohei Ohtani, Syncron Look To Reframe Performance in the Functional Beverage Market

Syncron, a caffeine-free performance beverage brand produced in collaboration with Dodgers star Shohei Ohtani, is riding the clean nutrition wave.

Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition 

The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.

Beyond Meat's new drink lineup

Beyond Meat Shakes Up Strategy in Protein Drink Play

Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.

Lemme Creatine

Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women

Kourtney Kardashian Barker's Lemme supplements brand will release creatine monohydrate gummies for women – here's when it arrives online.

Assorted Shake Shack burgers, including lettuce-wrapped and bun options, displayed on a tray and held by hands against a light blue background.

Shake Shack Joins In on America’s Protein Craze

Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.

Michelle Buteau is seen in a silver sequined dress and gold boots holds a Premier Protein shake while posing on a festive New Year–themed set with balloons and branded signage.

Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes

New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]

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These Nutrition Trends Will Rise & Fall in 2026, Experts Predict

Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.

lavish Christmas dinner

US Christmas Dinners Rank Among the Most Unhealthy, New Data Shows

The typical Christmas meal in the U.S. comes in at a whopping 3,600 calories, which was higher than every country studied except for one.