Nutrition
David Protein Faces Lawsuit Over Calorie Mislabeling Allegations
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Kim Kardashian Joins Functional Energy Drink Brand Update as Co-Founder
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
THC Drinks Enter the Sports-Performance Category
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Longevity Expert Dr. Peter Attia Steps Down From David Protein After Epstein Links
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
