Longevity
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
Amazon Enters Lab-Testing Race Through Lifeforce Partnership
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing
Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Mario Lopez Joins Longevity Platform Hone Health in Latest Wellness Play
Mario Lopez has joined Hone Health, a longevity-focused telehealth company that recently raised $30 million, as both a partner and ambassador.
Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Mixing Up Your Exercise Routine Is Best for Longevity, Study Finds
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
How Orangetheory, Anytime Fitness Are Responding to the GLP-1 Era
As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.
