A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
A new study from McMaster University finds there's no truth to cycle syncing, a strength-building "hack" pushed on social media.
Mitochondrial DNA (mtDNA) plays a vital role in cellular energy production, and its stability is crucial for overall cell function ...
Boutique fitness studios in NYC tended to score higher across key customer service metrics than they did last year, The Fit Guide finds.
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
A new peer-reviewed study confirms the physiological and health benefits of the 12-3-30 workout.
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
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