Fitness
Bhout’s Next Round: Opening 10 New Clubs
Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
New Jazzercise Program Targets Menopausal Women
Jazzercise is celebrating the launch of Vital Sculpt HIIT with five free livestream workouts throughout April.
Pickleball Kingdom Signs Multi-Unit Franchise Deal With MLS Pros
Pickleball Kingdom is set to expand to Utah, Kansas and Missouri following a franchise deal with MLS pros Justen Glad and Andrew Brody.
New York Ranks No. 1 for Pilates Interest, New Data Shows
New data shows Pilates is gaining traction across the U.S., with devoted fans stretching from coast to coast.
25% of Americans Have a Fitness Membership, Setting New Record
Memberships at U.S. fitness facilities are up 20% since 2019, demonstrating the industry's impressive growth since the pandemic.
3 Winning Brands, 3 Unique Approaches to Member Retention
Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.
3 Fast-Rising Wellness Categories Championed by Gen Z
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
F45 Turns 4/5 Into a Call To Recommit to Health & Fitness
Following National Recommit to Your Fitness Day, F45 is offering new members a limited-time chance to recharge and refocus.
