Fitness
Could a Slow January for Gyms Spell Trouble?
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
Hyrox Enters Canada Amid Rapid Global Expansion
Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Top Fitness Equipment Makers Change With the Times
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
Tonal Adds Volleyball Strength Training in Sports Push
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
