Fitness
F45 Training Sees Fast Progress with Mixed Pilates Brand FS8
Pilates is already on the upswing, but FS8, an F45 Training subsidiary, is giving it a lift unlike anyone else
UK’s PureGym Makes Play to Acquire Blink Fitness
PureGym, one of UK's leading fitness operators, is making a play to acquire Equinox-owned Blink Fitness for $105 million in cash.
Crunch Fitness, Zumba Pair for Global Dance Event
Crunch Fitness and Zumba are teaming up to celebrate Global Dance Day on Sept. 21 at Crunch Fitness gyms worldwide and on Zumba's app.
EGYM Acquires FitReserve, Expands U.S. Wellness Offering
EGYM enhances its Wellpass offering in the U.S. by acquiring FitReserve, adding 2,000 studio and gym partners.
iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
EoS Fitness Introduces Class Lineup Amidst Growing Expansion
EoS Fitness launches new classes focused on strength, self-care, and glute training as part of its ongoing expansion and commitment to wellness.
Freemotion Expands into Brazil Through Grupo Multi Partnership
Freemotion Fitness, the commercial equipment division of iFIT, has announced a partnership with Grupo Multi.
Three Ways Boutique Fitness Studios are Automating Operations with Custom Software
Explore how top fitness brands are using the latest automation trends to scale at pace, while minimizing human effort and error with Hapana.
Tonal Coach Kendall “Woody” Wood Shares Gym Bag Staples & Talks Mental Health
Tonal coach Kendall "Kenny" Wood shares her favorite workouts, athleisure, and more exclusively with Athletech News.
Fitness Ventures to Host 9/11 Remembrance Stair Climb Challenge
In a nationwide event, Fitness Ventures locations invite members to participate in honoring the sacrifices of first responders
