Fitness
Strong Pilates Enters US with 100 Confirmed Studios
Strong Pilates, a Pilates franchise hailing from Australia, is entering the U.S. with 100 confirmed studios across the country.
Inside Bodybuilding.com’s 2025 Relaunch
Bodybuilding.com has laid out its plans for 2025 and beyond, with a revamped house line, new products, a fitness app and in-person events.
Gold’s Gym Expands in Toronto
Gold's Gym is expanding in Toronto as part of a broader expanion strategy for North Amerca, with 17 gyms slated to open
The Picklr Heads to Canada
The Picklr, an indoor picklball franchise backed by Drew Brees, is expanding into Canada following a master franchise agreement with TPC.
First AI-Powered Gym Launching in Early 2025
The first AI-powered gym, Fred Fitness, will open in Santa Monica early 2025 with EGYM technology and cardio equipment from Matrix.
The Week in Review: ATN Rewind
There’s always something happening at the intersection of fitness, wellness, technology and finance, and sometimes it’s easy to miss the […]
Superset Unveils New Fitness Programming Solution for Trainers
Superset has launched Freeform Workouts to modernize workout programming for fitness trainers and give clients an enhanced mobile experience.
Pilates Equipment Poised to Become Next Home Gym Addition
The popularity of Pilates classes could lead to a boom in at-home Pilates equipment, according to a new report.
FTC Passes ‘Click-to-Cancel’ Rule for Gyms; HFA Points to Key Concessions
The FTC's new “click to cancel” rule will make it easier for consumers to cancel paid subscriptions like gym memberships online or by phone.
Life Time Deepens NASM Ties as Personal Training Soars
Life Time and NASM are serving the luxury country club operator's personal trainers and instructors with continuing education and more.