First AI-Powered Gym Launching in Early 2025
Powered by E-GYM and backed by Clever Fit, Fred Fitness is gearing up to open in Santa Monica in January 2025 and plans to rapidly scale through franchising
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM.
The new gym, which is setting out to revolutionize customized training with a “work smarter, not harder” philosophy, is slated for a January 2025 opening at 1344 4th Street. Following its initial location, Fred Fitness plans to expand rapidly through franchising.
“Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Enzensberger, with the support of EGYM CEO Philipp Roesch-Schlanderer, conceptualized the idea for Fred Fitness. He’s also the founder of Clever Fit, which operates over 500 studios across Europe and is backing the California AI gym.
“Imagine a personal trainer that not only understands your goals but continuously adapts to your progress,” Enzensberger added. “No human trainer can provide this level of precision and personalization, but our technology can. As the fitness industry moves toward premium services focused on longevity, we aim to make these innovations accessible to everyone—at an affordable price.”
Fred Fitness members can expect personalized feedback and tracking, with workouts that adapt as they progress in their health and fitness journey. The AI technology also ensures proper form for safety and effectiveness.
A waitlist has been created to join Fred Fitness for a monthly membership rate of $120.
EGYM CEO Roesch-Schlanderer remarked that when he introduced EGYM’s technology to Enzensberger, he envisioned an entire fitness club built around it.
“The launch of Fred Fitness is the culmination of our shared commitment to innovation in the industry,” he added. The fit tech company recently secured $200 million in growth capital and received a valuation of over $1 billion.
Despite its high-tech fitness approach, Fred Fitness will offer on-site trainers for additional support. They will also assist new members in taking brief personal assessments to establish goals and a baseline for the AI technology.
“At Fred Fitness, every workout is optimized for you,” Enzensberger explained. “The technology eliminates the guesswork, delivering a perfect fitness experience for each individual.”
In addition to EGYM Genius, Fred Fitness will feature Matrix cardio equipment.
