Fitness Business
Vasa Fitness Nears 70 Locations Amid Continued Growth
Vasa Fitness added seven new clubs and 335,000 new members this year as it stakes its claim as one of the industry's top HVLP gym brands
How Lekfit Went From Garage Studio to Cult-Favorite Workout
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
A New Era for Racquet Sports Takes Shape at the Biggest PGA Show to Date
As racquet sports surge nationwide, the PGA Show steps forward with expanded courts, new education and hands-on experiences built for […]
What One Growth Story Reveals About FIT House of Brands’ Trajectory
A franchise success story shows how F45 Training and FS8 are redefining what sustainable growth looks like. Seven years ago, […]
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
AI Is No Longer an Advantage — It’s the Operational Divide
As automation becomes the backbone of modern operations, the gyms gaining ground are those embracing AI at their core, and […]
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
What It Takes to Succeed in Boutique Fitness Today
Studio Grow’s Lise Kuecker maps out the future of studio businesses and the essential tools every owner must have to […]
