Fitness Business

Woman on yoga mat reading a book

The 12 Books Every Fitness Entrepreneur Should Read

Discover the must-read books that provide actionable strategies for growth, leadership and creating client impact

exterior of an LA Fitness gym

The Biggest Fitness & Wellness Acquisitions of 2024

Athletech News is recapping some of the biggest business deals in 2024 across fitness, wellness and health.

men compete in a Spartan Race obstacle course

Cadence Collective Launches To Monetize Participation Sports

Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.

man hits a boxing bag inside a fitness studio

How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness

MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.

New Year’s Resolutions for Gym Owners

From staff retention to AI and sustainability, these resolutions will future-proof your gym and keep members coming back for more.

loaded barbell in the middle of an Olympic lifting platform

Watch Now: DISRUPT Gym of the Future Content

Top brands, executives and experts share their thoughts on the future of gyms and health clubs during the DISRUPT video series.

500 Studios Strong: A Franchisee’s Inspiring StretchLab Success Story

Cole Raven found his way into the wellness franchise world somewhat unexpectedly — and it’s proving to be lucrative

Aviron bike

Can Gaming Save Connected Fitness? Aviron Thinks So

Aviron allows users to play video games while working out at home. The brand believes it’s cracked the code when […]

An exterior shot of Ultimate Performance's upcoming location in Santa Monica

London-Based Ultimate Performance Gears Up for US Expansion

Ultimate Performance is set to expand its personal training method in the U.S. after securing an investment earlier this year from Inflexion.

two women looking at app from yoga studio

More Than Fitness: How ClassPass is Building a Holistic Lifestyle Platform

ClassPass is meeting the demand for sharing and creating a richer, more integrated lifestyle for members of different verticals.