Fitness Business
CEO Corner: Legacy’s Manning Sumner on Redefining Group Fitness
A South Florida fitness chain founded by celebrity personal trainer Manning Sumner, Legacy has its sights set on nationwide expansion.
Foot Traffic Data: Unprecedented Growth for Fitness Industry
From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.
Pvolve Powers Ahead with Big Plans for 2025
Functional fitness and strength training franchise Pvolve plans to open more than 20 new studios this year with its science-backed method.
Why Consumer Spending Data Is Key for Fitness Brands
Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.
Private Equity’s Next Moves in Fitness
Marc Magliacano discusses industry trends, major deals and the future of fitness and wellness at the ATN CEO Summit
Fitness & Wellness Brands Pivot From Influencers to Experts
As consumer trust in influencer marketing wanes, fitness and wellness brands are turning to certified experts for product validation.
From Values to Growth: Mapping the Future of Fitness
ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation
New York Introduces Consumer-Friendly Gym Cancellation Law
A new law is set for NY making it easier to cancel gym memberships as the Health & Fitness Association raises concerns regarding overreach.
Quick Stats and Facts: The Future of Fitness is Connected
ATN has compiled quick stats and facts about the future of fitness, highlighting the market, industry growth, tech and more.
Pvolve President Talks 2025 Fitness Trends, Franchise Growth
Julie Cartwright discusses fitness trends, Pvolve's partnership with Jennifer Aniston and the brand's expansion plans.
