Fitness Business
Pulse Fitness Unveils Initiative To Promote Gym Inclusivity
Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.
The Hidden Challenges of Viral Fitness Fame
Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges
Inside Pvolve Franchising: A Step-By-Step Explanation of the Brand’s Growth
Pvolve executives and franchisees explain the keys to the functional fitness brand’s impressive franchising success
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
How Nike, Gymshark Market to Fitness Consumers
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
NASM Launches Weight Loss Medication Course
NASM's new weight loss medication course equips fitness and wellness professionals with a better understanding of GLP-1s.
5 Ways to Fund Your Fitness Franchise Dream
Opening a fitness franchise requires more than passion for health and wellness, but also knowledge of financial planning and funding options
MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth
The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.
Fitness Franchises on the Rise: Opportunities for Aspiring Entrepreneurs
Fitness franchises give entrepreneurs an abundance of health and business related ventures worth pursuing in today's day and age
CEO Corner: FightCamp’s Khalil Zahar on the Boxing Fitness Boom
Co-founder of the Mike Tyson-backed brand FightCamp, Khalil Zahar believes more fitness consumers will choose boxing for their daily workout.
