Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Co-founded by RXBar's Peter Rahal, David bars pack 28 grams of protein for only 150 calories, a ratio that's higher than most brands.
Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.
Darling Ingredients and Tessenderlo Group are launching Nextida, a joint venture focused on collagen-based wellness products.
Wellness Holding takes a stake in Acqua Filette as the Technogym founder expands his focus from fitness to high-end, eco-conscious hydration.
Geviti has raised $8.5M to scale its AI-driven health platform, aiming to make longevity-focused, preventive care more affordable.
Strava has acquired cycling app The Breakaway following a fresh funding round that values the fitness platform at $2.2 billion.
Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.
Seveno Capital is backing longevity World, an 80,000-square-foot wellness and longevity hub set to open in Singapore this year.
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
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