The boutique fitness giant now has 100 locations across 19 countries as it accelerates U.S. and international expansion following a recent investment from Princeton Equity Group
Barry’s is bringing its 100th location to the streets of New York City’s Financial District, with a new Wall Street location marking a major milestone for the boutique fitness giant.
With the location opening this month, Barry’s has officially hit 100 studios across 19 countries, rounding out a strong second half of 2025 that saw openings across the globe in cities including Charleston, South Carolina, Hoboken, New Jersey, Brooklyn (Williamsburg), Salt Lake City, Utah, and Boca Raton, Florida, along with international locations in Dublin, Madrid, Kuwait and Helsinki.
“Opening our 100th studio is an incredible moment for Barry’s and for the global community that has grown with us over the past 27 years,” said Barry’s CEO JJ Gantt.
“What started as a single studio has become a worldwide movement spanning 19 countries, bringing clients together through a shared commitment to strength and connection,” Gantt added. “This milestone is a celebration of the instructors, teams, and clients around the world who make Barry’s what it is every day — and it marks just the beginning of what’s still to come as we continue building communities and transforming lives worldwide.”
The high-intensity interval training (HIIT) brand is planning additional upcoming studios, in areas including Midtown Atlanta, Walnut Creek, California, Long Island City, New York, and Athens, Greece, with more markets with further announcements to come.
The 6,888-square-foot corner space on Wall Street will feature two of Barry’s trademark HIIT training modalities: the signature Run x Lift class, designed to accommodate 50 spots, as well as Lift, a dedicated 50-minute strength-training program with 20 participants per class.
As strength training continues to take off, Barry’s is embracing its Lift modality, which is designed to build muscle, improve form and support long-term progress as a low-impact alternative to its high-intensity running and lifting class. Similar to its signature Red Room experience, each Lift session focuses on a different muscle group on different days.
Wall Street members will also have access to upgraded locker rooms that feature Dyson hairdryers and Ouai products.
The brand has also been pushing expansion internationally, bringing its signature Red Room to a Dublin location last June, tapping into the Irish fitness market that has since embraced its high-intensity trainer-led format.
Barry’s ambitious growth plans got a major boost at the beginning of 2025, thanks to a strategic investment from Princeton Equity Group.
Gantt took over as CEO last year, revealing at the 2025 ATN Innovation Summit that Barry’s was in “growth mode,” with ambitious plans to open “15 to 20 studios per year for the next few years” in America, along with international expansion.
