ATN

About Joy Keller

woman rolls up a yoga mat

Fitness Franchising by the Numbers: 10 Key Stats

The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.

Person eating at laptop

Researchers Unveil ‘Data-Sparse’ Model for Personalized Nutrition

A new study may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar and metabolic conditions.

Peak Performance Starts with Recovery: 8 Must-Have Products

Discover the latest in red light therapy, cryotherapy, PEMF and mindfulness tools designed to accelerate recovery, reduce stress and optimize well-being.

Fitness consumers high five

The Cost of Keeping Members: Why Retention Matters More Than Ever

Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.

People in a reformer class

Balanced Body Debuts Business of Pilates Playbook for Fitness Operators

Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.

Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool

Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance

rows of Pilates reformers

Boutique Fitness Is Reshaping — Can Studios Keep Up?

The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.

HFA Show President’s Address & Keynote: Advocacy & AI’s Role in the Future of Fitness

The HFA Show kicked off with a message from Liz Clark, HFA president and CEO, followed by a session from Shama Hyder, CEO of Zen Media.

Doctor holding up modeled instestine

How Microbiome Science Could Reshape Fitness and Recovery

One area of science, despite its growing body of research, has remained largely untapped in fitness programming: the microbiome. 

Scientist studying DNA

New Study Reveals Key Mitochondrial DNA Mechanism

Mitochondrial DNA (mtDNA) plays a vital role in cellular energy production, and its stability is crucial for overall cell function ...