Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

woman touches the screen on the Tonal 2 machine

Tonal Adds AI-Powered Daily Strength Training Workouts

Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users. 

exterior of a Bodybar Pilates studio

Bodybar Pilates CEO Says Sky Is the Limit for Expansion

Matt McCollum shared what's next for Bodybar Pilates, one of the fitness industry's fastest-growing brands.

Dr. Frank Lipman speaks at the ATN Innovation Summit

Dr. Frank Lipman Says Longevity Science Shows Promise but ‘Not There Yet’

At the ATN Innovation Summit, functional medicine pioneer Dr. Frank Lipman shared his views on the fast-growing field of longevity science.

Nicoline Roth, founder of Nordic Strong

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.

Gym of the Future panelists at the ATN Innovation Summit

Gyms Are Betting Big on Tech, Wellness & Strength Training

Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.

man runs on the beach in an iFIT workout video

iFIT, Samsung Health Partner on Fitness Content

Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.

Eight Sleep Pod 4

5 New Trends Driving the Business of Wellness & Recovery 

From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.

Calley Means and Anthony Geisler speak at the ATN Innovation Summit

Calley Means, Anthony Geisler Urge Fitness Industry To Step Up Advocacy Efforts

Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.

Steve Martocci, co-founder and CEO of SuppCo

CEO Corner: SuppCo’s Steve Martocci Wants To Fix the Supplement Industry

Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.

man enters his credit card info on a laptop

US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry

The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.