Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.

U.S. Capitol Building

New Bill Would Make It Easier for Franchisees To Sue Parent Brands

The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.

people inside a Rumble Boxing class

Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands

Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.

cold plunge tub

How Top Boutique Fitness Brands Are Approaching the Business of Recovery

Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.

Hyrox training studio inside Third Space Canary Wharf

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.

two young women do yoga outside

Across the World, Gen Z Values Wellness Over Career Success, Study Finds

Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.

Hotworx founder and CEO Stephen Smith

CEO Corner: Hotworx’s Stephen Smith on the Power of Infrared Fitness

Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.

woman touches the screen on the Tonal 2 machine

Tonal Adds AI-Powered Daily Strength Training Workouts

Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users. 

exterior of a Bodybar Pilates studio

Bodybar Pilates CEO Says Sky Is the Limit for Expansion

Matt McCollum shared what's next for Bodybar Pilates, one of the fitness industry's fastest-growing brands.

Dr. Frank Lipman speaks at the ATN Innovation Summit

Dr. Frank Lipman Says Longevity Science Shows Promise but ‘Not There Yet’

At the ATN Innovation Summit, functional medicine pioneer Dr. Frank Lipman shared his views on the fast-growing field of longevity science.

Nicoline Roth, founder of Nordic Strong

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.